GoHighLevel vs ProHighLevel
GoHighLevel is built for agencies and automation. ProHighLevel is built for owners and sales floors who need pipeline, browser calling, and a prepaid wallet you check before each dial.
At a glance
Pricing checked August 2026. Confirm current numbers on each vendor’s site.
| GoHighLevel | ProHighLevel | |
|---|---|---|
| Built for | Agencies / resellers | Owners & sales floors |
| Entry software | ~$97+/mo agency tiers | $29/mo Starter |
| Browser calling | LC Phone app layer | Built into CRM contact |
| US SMS (base) | $0.00747/segment | $0.004/segment (+ carrier fees) |
| US outbound voice | $0.0166–$0.0180/min | ~$0.005/min Zone 1 local |
| International voice | LC Phone wallet per country | Pass-through in US, CA, UK, AU, IE, NZ |
| Telecom billing | LC Phone wallet | Prepaid balance |
| Best for | Agency resale | Phone-first closing |
Voice quality and wallet pricing
ProHighLevel wallet rates are carrier pass-through (no platform markup on usage for now). Tables use example routes — confirm your destination in Call rates before you budget.
How calls sound
LC Phone routes through a reseller stack. Clarity depends on device, Wi‑Fi, and how many hops the call crosses — some teams report uneven audio on mobile.
Calls run in the browser inside your CRM — wideband audio (including Opus) when your connection supports it. No separate phone app to open.
Media stays on our voice network after you connect. Most teams notice lower lag than juggling tabs and a third-party dialer.
How wallet billing works
Wallet rates follow carrier pass-through — no extra platform markup on usage for now. Usage accrues in sub-cents; your prepaid balance debits in $0.01 steps when accrued usage adds up. A very short call may not move the balance until more usage stacks.
Live price before you dial or send: Settings → Telecom → Call rates
Outbound voice by country
Example outbound routes. 1,000 min column shows wallet cost at the listed per-minute rate — your destination may differ.
— Snapshot last verified 15 August 2026 against our imported outbound voice rate deck (19 July 2026) and live carrier usage pricing. LC Phone figures from GoHighLevel’s phone billing guide (20 July 2026). Prices change — your real-time wallet price is always in Call rates.
| Country | Example route | GoHighLevel | ProHighLevel | 1,000 min GoHighLevel | 1,000 min ProHighLevel | You save |
|---|---|---|---|---|---|---|
| United States | Outbound USA + client minutes (browser leg) | $0.02–$0.02/min | $0.005/min | $16.60–$18.00 | $5.00 | $11.60–$13.00 (70–72%) |
| Canada | Outbound USA + client minutes (browser leg) | $0.02–$0.02/min | $0.005/min | $16.60–$18.00 | $5.00 | $11.60–$13.00 (70–72%) |
| United Kingdom | Mobile local outbound (e.g. +44 7…) | $0.05/min | $0.02/min | $50.00 | $20.00 | $30.00 (60%) |
| Australia | Mobile local outbound (e.g. +61 4…) | $0.05/min | $0.03/min | $50.00 | $30.00 | $20.00 (40%) |
| Ireland | Mobile local outbound (e.g. +353 8…) | $0.06/min | $0.02/min | $55.00 | $20.00 | $35.00 (64%) |
| New Zealand | Mobile local outbound (e.g. +64 2…) | $0.07/min | $0.05/min | $65.00 | $45.90 | $19.10 (29%) |
LC Phone US/Canada outbound includes outbound USA ($0.0126/min discounted from $0.014 list) plus client minutes ($0.004/min) — total $0.0166–$0.0180/min. Calls bill in full minutes (partial minutes round up). Conference, recording, transcription, and Alaska/Yukon routes can add more. See GoHighLevel’s phone billing guide for the full table.
US & Canada messaging (base segment)
Base wallet rate per segment before carrier pass-through fees on both platforms. 1,000 segments column is illustrative — encoding and carrier fees can change the total.
| Type | Route | GoHighLevel | ProHighLevel | 1,000 segments GoHighLevel | 1,000 segments ProHighLevel | You save |
|---|---|---|---|---|---|---|
| SMS (base segment) | US & Canada local / 10DLC outbound | $0.0075/segment | $0.004/segment | $7.47 | $4.00 | $3.47 (46%) |
| MMS (outbound, base) | US & Canada local / 10DLC outbound | $0.02/segment | $0.01/segment | $22.00 | $15.00 | $7.00 (32%) |
LC Phone SMS/MMS base rates before carrier pass-through fees. A 5% location markup applies to carrier fees and some pass-through categories on LC Phone — not shown in the base segment column.
Where GoHighLevel and ProHighLevel split
Neither tool is wrong for everyone. These are the trade-offs teams actually feel after week two.
Call audio
GoHighLevel LC Phone — clarity varies by device and route.
ProHighLevel In-browser calling with wideband audio when supported.
Wallet pricing
GoHighLevel LC Phone published per-minute / per-segment rates.
ProHighLevel Carrier pass-through — often 30–70% lower on same routes.
Setup
GoHighLevel Snapshots, workflows, sub-accounts — days before dialing.
ProHighLevel Import contacts, invite agents, dial within the week.
Core job
GoHighLevel Resell software and automation to clients.
ProHighLevel Run pipeline and calls for your own revenue.
Calling
GoHighLevel LC Phone wallet inside a larger stack.
ProHighLevel Dialer on the CRM contact record.
What each product is
GoHighLevel
GoHighLevel is an all-in-one marketing and agency platform: funnels, automations, CRM, calendars, white-label snapshots, and LC Phone wallet billing for calls and texts.
Pricing
Agency software from ~$97/month plus LC Phone wallet usage. Published US voice is $0.0166–$0.0180/min outbound (outbound USA + client minutes) and $0.00747/SMS segment base — carrier fees, conference, and recording add more.
ProHighLevel
ProHighLevel is a sales workspace: CRM, pipeline, browser calling, SMS/MMS, and fax on one contact. Software subscription plus prepaid telecom — prices shown in Call rates before you dial.
Pricing
$29 Starter · $79 Growth (3 users) · $149 Pro (10 users). Carrier pass-through wallet — US Zone 1 voice ~$0.005/min, SMS ~$0.004/segment base (+ carrier fees). Snapshot tables on this page; live price in Call rates before each dial.
Software plan breakdown →Strengths and gaps
GoHighLevel
- White-label for agencies reselling to clients
- Deep automation and funnel tooling
- Large community and template ecosystem
- Many tools in one login
Watch outs
- Steep learning curve
- LC Phone wallet rates above our in-app pass-through
- Uneven call clarity on some mobile paths
- Heavy if you only need a call floor
ProHighLevel
- Clear in-browser calling inside the CRM
- Carrier pass-through wallet (no usage markup for now)
- Lower rates in US, CA, UK, AU, IE, NZ
- 14-day full CRM trial
What the workspace includes
Software tiers cover seats and CRM caps. Calling, SMS, and fax still bill from your prepaid wallet.
Pipeline and contacts — not a sidebar bolted onto a phone app.
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Deal pipeline
Stages, owners, and projects. See who needs a call today without exporting to a spreadsheet.
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Team workspaces
Add seats per plan. Everyone works the same contacts — no duplicate records per rep.
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Calendar & booking
Google Calendar sync, appointments on the contact, services catalog ready for every call.
Dial from the browser. Every conversation lands on the record.
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Browser calling in the CRM
Dial from the contact record — wideband audio when your network supports it. No second app on your desktop.
-
Multiple agents, one number
Put your whole floor on the same business line. Parallel outbound without fighting over one handset.
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Logged automatically
Calls attach to the contact timeline. Managers audit activity without asking reps to “remember to log it.”
Texts and fax on the business number — same thread as the deal.
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SMS & MMS
Text from your business line. Threads stay on the contact, not on someone’s personal cell.
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Business fax
Send and receive signed docs in the workspace. Contracts land on the deal, not a tray nobody checks.
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Prepaid telecom
Usage bills from a workspace balance at published rates — never hidden inside your software subscription.
Software pricing you can explain in one sentence.
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Flat software tiers
Starter $29, Growth $79, Pro $149 — seats and caps on the website. No sales call to decode it.
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14-day full trial
Real CRM access from day one. Not a crippled demo that unlocks “calling” on tier three.
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CSV import
Bring contacts and lists in bulk. Start dialing the same week you sign up.
Who each tool fits
Choose GoHighLevel if…
- You resell SaaS to clients with snapshots and sub-accounts.
- Your product is marketing automation, not phone sales.
- Someone on staff owns GHL configuration.
Choose ProHighLevel if…
- LC Phone wallet spend is eating margin on outbound.
- Your team lives on the phone, not in workflow builders.
- You want the exact price in Call rates before each dial.
Example
Same list. Different wallet burn.
Two teams each send 2,000 SMS segments and talk 1,000 outbound minutes. LC Phone bills from published wallet rates on every segment and minute. You compare your GHL wallet export to Call rates in settings — that is how you know whether pass-through is cheaper for your routes.
Two wallets, two jobs
GoHighLevel sells automation on top of LC Phone wallet billing. If your week is callbacks and closed deals, the wallet line matters more than the funnel builder.
Compare what you actually pay
LC Phone publishes $0.00747 per SMS segment and $0.0166–$0.0180 per outbound minute in the US — that total includes the outbound USA leg plus client minutes (the browser/dialer connection). Calls bill in full minutes (partial minutes round up). Conference, recording, and transcription are extra.
We pass through carrier pricing without a platform markup on usage for now. On US Zone 1 local outbound, pass-through is ~$0.005 per minute and SMS base is ~$0.004 per segment — plus carrier fees on both sides. The tables on this page show illustrative 1,000-minute and 1,000-segment costs with a last updated date. Your live wallet price is always in Call rates before you dial.
Usage accrues in sub-cents. Your balance debits in $0.01 steps when accrued usage adds up — so a very short call might not show a line item until more usage stacks. That is normal.
Supported countries
We publish Call rates for the United States, Canada, United Kingdom, Australia, Ireland, and New Zealand today. More destinations roll out as we add them to the platform — always check Call rates for the country you need before assuming a rate.
The trade-off
Stay on GoHighLevel if white-label and snapshots are how you make money.
Choose ProHighLevel if your money comes from answered calls, follow-up, and a pipeline your manager can trust — and you want pass-through pricing you verify before each dial.
Questions
Is call quality better than GoHighLevel LC Phone?
We route browser calls through our voice network with wideband codecs when your connection supports them. LC Phone quality depends on device and path. Run a short test on your Wi‑Fi and cell network — that beats any marketing page.
How much cheaper is usage than LC Phone?
On our Aug 2026 snapshot, US SMS base is $0.004 vs LC Phone $0.00747 per segment — 1,000 segments ≈ $4.00 vs $7.47. US Zone 1 voice is $0.005/min vs LC Phone $0.0166–$0.0180/min (outbound + client minutes) — 1,000 minutes ≈ $5.00 vs $16.60–$18.00. Carrier fees, conference, and recording can add more on LC Phone. Check Call rates for your exact destination.
Why doesn't my balance move on a short call?
Usage accrues in sub-cents at carrier pass-through. Your prepaid balance debits in whole cents ($0.01) when accrued usage crosses that threshold — so a 10-second call may not show a line item until more usage stacks up.
Is calling included in the subscription?
No. Software covers seats and CRM caps. Minutes, texts, and fax bill from prepaid balance at the rate shown in Call rates — same wallet idea as LC Phone, different pass-through.
Who should stay on GoHighLevel?
Agencies building snapshot libraries for resale or teams whose main work is automation — not daily dialing on a wallet they need to optimize.
Phone numbers, outbound calling, MMS, fax, and other telecom usage are charged from your workspace balance at published rates. US SMS may require 10DLC brand registration.
Try the workspace
14-day trial with full CRM. Open Call rates in settings, then top up when you're ready to dial.
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